Cookie Policy
This Cookie Policy explains how Expressa News (expressanews.com) uses cookies and similar tracking technologies to recognize you when you visit our digital platform. It explains what these technologies are and why we use them, as well as your rights to control our use of them.
1. What Are Cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.
- First-Party Cookies: Cookies set by the website owner (in this case, Expressa News) are called “first-party cookies.”
- Third-Party Cookies: Cookies set by parties other than the website owner are called “third-party cookies.” Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics).
2. Why Do We Use Cookies?
We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our platform to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies enable us to track and target the interests of our users to enhance the experience on our online properties. Third parties serve cookies through our website for advertising, analytics, and other purposes.
3. Types of Cookies We Use
The specific types of first and third-party cookies served through our website and the purposes they perform are described below:
a) Essential and Technical Cookies
These cookies are strictly necessary to provide you with services available through our WordPress platform and to use some of its features, such as accessing secure areas, language preferences, and technical server responses managed via Cloudflare.
b) Analytics and Metrics (Google Analytics & Google Search)
These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website for you.
- Google Search Console & Google Analytics: These tools inject cookies to monitor traffic patterns, identify search queries that lead visitors to our platform, and evaluate user demographic data anonymously.
c) Advertising and Monetization (Google AdSense & Google Ads)
These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.
- Google AdSense & DoubleClick DART Cookie: Third-party vendors, including Google, use cookies to serve ads based on a user’s prior visits to our website or other websites. Google’s use of advertising cookies enables it and its partners to serve targeted ads to our users based on their browsing history [google.com].
4. How Can I Control Cookies?
You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Banner that appears when you first enter our site.
Additionally, you can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted.
To learn more about how to manage or opt-out of targeted advertising cookies from Google and other ad networks, you can visit:
- Google Ad Settings: google.com
- Digital Advertising Alliance: aboutads.info
- Network Advertising Initiative: networkadvertising.org
5. Updates to this Cookie Policy
We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
Contact Us
If you have any questions about our use of cookies or other tracking technologies, please email us at:
📧 [email protected]
